14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

CONFERENCE DAY 2

8:00 am - 9:00 am Registration & Coffee & Tea

9:00 am - 9:15 am Chairman’s Welcome Remarks

THE PURSUIT OF VALUE-BASED PRICING

9:15 am - 9:45 am Value Creation with Pricing in the Age of Digital Disruption

Muhammad Taqi Riaz - Vice President, Head of Pricing & Value Management Telenor Group
·         Harnessing analytics, digital channels and organisational agility to navigate market uncertainties
·         Achieving competitive advantage and delivering value with a customer-insight led pricing strategy
·         Influencing and driving customer behaviour using pricing psychology
img

Muhammad Taqi Riaz

Vice President, Head of Pricing & Value Management
Telenor Group

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence

img

Dr. Detlev Remy

Assistant Professor
Singapore Institute of Technology

img

Munish Myer

Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International

img

Tonya Tan

General Manager
Eu Yan Sang International Ltd

img

Alessio Romeni

Planning Director
Zalora Group

10:30 am - 11:15 am Speed Networking & Morning Refreshment Break

NEW AGE PRICING TOOLS

• Putting tools in place to monitor and benchmark against competitors
• Examining comparative price trends across distribution channels for advanced pricing insights 
• The role of pricing intelligence in critical and strategic business decision-making to fulfill long-term goals

img

Vikas Gupta

Global Pricing & Intelligence Director
BP

img

Ajay Gopalakrishnan

International Business Intelligence Director
Sanofi

img

Ivan Tan

Director, Strategic Pricing & Policy Analytics
Johnson & Johnson

img

John Pradeep

Regional Head of Pricing & Competitor Intelligence
Lazada

12:00 pm - 12:30 pm Driving Pricing Decisions with Unified Data across the Organisation

Deshun Zou - Director, Head of Pricing Analytics Lenovo
• Evaluating the key elements of centralising pricing data for your business
• Delivering competitive advantage to stakeholders with real-time pricing information for improved decision-making
• Achieving excellence in market access and penetration strategies with actionable pricing insights
img

Deshun Zou

Director, Head of Pricing Analytics
Lenovo

12:30 pm - 1:45 pm Networking Lunch

CATEGORY & PORTFOLIO MANAGEMENT

1:45 pm - 2:15 pm Pricing across Product Categories: How, When and What to Prioritise?

Alessio Romeni - Planning Director Zalora Group
• Creating value and achieving financial objectives with product differentiation and effective price structures
• Merchandising optimisation through discounts and markdowns management
• Establishing intelligent rules on pricing with a data-driven strategy
img

Alessio Romeni

Planning Director
Zalora Group

2:15 pm - 2:45 pm Portfolio Optimisation: Capturing and Delivering Value in the Digital Age

Devdeep Dahiya - Head of South East Asia, Japan and PCM Revenue and Performance Management MCC Transport
• Analysing the portfolio mix to optimise cargo revenues and capacity management
• Leveraging digital technologies to achieve operational efficiency in shipping
• Retaining pricing advantage through superior service and value-add
img

Devdeep Dahiya

Head of South East Asia, Japan and PCM Revenue and Performance Management
MCC Transport

2:45 pm - 3:15 pm Afternoon Refreshment Break

PRICING INNOVATION & MODERN REVENUE MANAGEMENT

• Finding a sustainable balance between cost, volume, revenue and profit margins
• Implementing a winning sales and operations plan by integrating promotion and production planning decisions
• Working closely with distribution partner to further maximise revenues
img

Yun Fong Lim

Associate Professor of Operations Management
Singapore Management University

img

Martin Baraibar

Head of Revenue Management - Asia Pacific
Diageo

img

Jirat Sirichalermpong

Head of Pricing
Siam City Cement

img

Angela Wu

Director of Revenue Management
Mandarin Oriental Hotel Group

4:00 pm - 4:30 pm Enhancing Pricing Effectiveness With Customer Value Mapping

Munish Myer - Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa Mondelez International
• Defining and measuring perceived customer value
• Structuring an effective customer value based pricing framework
• Managing price positioning through dynamic value management
img

Munish Myer

Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International

4:30 pm - 4:30 pm Chairman’s Closing Remarks & End of Summit