14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

CONFERENCE DAY 2

8:00 am - 8:45 am Registration & Coffee & Tea

8:45 am - 9:00 am Chairman’s Welcome Remarks

THE PURSUIT OF VALUE-BASED PRICING

9:00 am - 9:30 am Value Creation with Pricing in the Age of Digital Disruption

Muhammad Taqi Riaz, Vice President, Head of Pricing & Value Management,Telenor Group
·         Harnessing analytics, digital channels and organisational agility to navigate market uncertainties
·         Achieving competitive advantage and delivering value with a customer-insight led pricing strategy
·         Influencing and driving customer behaviour using pricing psychology
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Muhammad Taqi Riaz

Vice President, Head of Pricing & Value Management
Telenor Group

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence

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Punit Joshi

Vice President, Regional Strategy & Business Development
NS BlueScope Asia Pte Ltd

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Munish Myer

Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International

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Vineet Kumar

Regional Brand Director, Olay Asia Pacific
Procter & Gamble

10:15 am - 10:45 am Powering Pricing and Revenue Management Decisions with Artificial Intelligence

• Using AI and predictive analytics to forecast and determine the right pricing models
• Keeping pace with changing market dynamics and responding to real-time demand
• How can machine learning leverage proprietary data to give businesses a greater competitive advantage?

10:45 am - 11:15 am Speed Networking & Morning Refreshment Break

NEW AGE PRICING TOOLS

11:15 am - 12:00 pm PANEL: Competition Benchmarking and Pricing Intelligence for Winning Market Share

Vikas Gupta, Global Pricing & Intelligence Director,BP Ajay Gopalakrishnan, International Business Intelligence Director,Sanofi
• Putting tools in place to monitor and benchmark against competitors
• Examining comparative price trends across distribution channels for advanced pricing insights 
• The role of pricing intelligence in critical and strategic business decision-making to fulfill long-term goals

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Vikas Gupta

Global Pricing & Intelligence Director
BP

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Ajay Gopalakrishnan

International Business Intelligence Director
Sanofi

12:00 pm - 12:30 pm Driving Pricing Decisions with Unified Data across the Organisation

Deshun Zou, Senior Manager, Head of Pricing Analytics,Lenovo
• Evaluating the key elements of centralising pricing data for your business
• Delivering competitive advantage to stakeholders with real-time pricing information for improved decision-making
• Achieving excellence in market access and penetration strategies with actionable pricing insights
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Deshun Zou

Senior Manager, Head of Pricing Analytics
Lenovo

12:30 pm - 1:00 pm Achieving Value Creation with Pricing Automation

• Managing business functionalities with increased accuracy and precision
• Understanding the changing nuances of customer behaviour and reducing the complexities in financial activities
• Embracing pricing automation in designing optimal systems for sales and customer empowerment

1:00 pm - 2:00 pm Networking Lunch

CATEGORY & PORTFOLIO MANAGEMENT

2:00 pm - 2:30 pm Maximising Revenues across Product Categories: How, When and What to Prioritise?

Alessio Romeni, Planning Director,Zalora Group
• Creating value and achieving financial objectives with product differentiation and effective price structures
• Merchandising optimisation through discounts and markdowns management
• Establishing intelligent rules on pricing with a data-driven strategy
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Alessio Romeni

Planning Director
Zalora Group

2:30 pm - 3:00 pm Portfolio Optimisation: Capturing and Delivering Value in the Digital Age

Devdeep Dahiya, Head of Southeast Asia & Japan, Revenue & Performance Management,MCC Transport
• Analysing the portfolio mix to optimise cargo revenues and capacity management
• Leveraging digital technologies to achieve operational efficiency in shipping
• Retaining pricing advantage through superior service and value-add
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Devdeep Dahiya

Head of Southeast Asia & Japan, Revenue & Performance Management
MCC Transport

• Finding a sustainable balance between cost, volume, revenue and profit margins
• Implementing a winning sales and operations plan by integrating promotion and production planning decisions
• Working closely with distribution partner to further maximise revenues
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Martin Baraibar

Head of Revenue Management - Asia Pacific
Diageo

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Jirat Sirichalermpong

Head of Pricing
Siam City Cement

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Patrick Chan

General Manager
Pokka International

3:45 pm - 4:15 pm Afternoon Refreshment Break

CHANNEL REVENUE MANAGEMENT

4:15 pm - 4:45 pm Implementing a Win-Win Channel Partner Program for Revenue Optimisation

• Identifying target customers, channel strategy and market positioning
• Determining and enforcing commercial terms and clear rules of engagement to prevent channel conflict
• Forging channel partnership that delivers strategic business advantages and profitable opportunities
• Strategic pricing and revenue management transformation in the age of O2O commerce
• Managing price, promotion, product and brand across multiple channels
• The use of analytics to enhance customer engagement and profitability in all channels
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Yun Fong Lim

Associate Professor of Operations Management
Singapore Management University

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Gordon Nugent

Head of Online & Omni-Channel - Asia Pacific
HP

5:30 pm - 5:45 pm Chairman’s Closing Remarks & End of Summit