14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

PRE-CONFERENCE WORKSHOP

9:00 am - 4:00 pm WORKSHOP A: Achieving Pricing Innovation with Customer Value Mapping

Munish Myer, Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa,Mondelez International
• Understanding, measuring and defining perceived vs. real customer value
• Structuring an effective customer value framework
• Deriving insights to transform pricing and revenue management
• Innovating approaches in relation to cross-functional collaboration and developing new product and market penetration strategies
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Munish Myer

Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International