14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore


9:00 am - 12:00 pm WORKSHOP B: The Journey Towards Value-Based Pricing

· Mapping out your transformation strategy from cost to value-based pricing
· Mastering the dynamics between cost, competition and customer value
· Defining value drivers and understand customer’s perception of value
· The latest tools and strategies for operationalising value-based pricing

1:00 pm - 4:00 pm WORKSHOP C: Pricing Intelligence for Business Excellence

• Assessing price sensitivity across product, market and customer segments
• Effective strategies and tools on competition benchmarking
• Achieving competitive advantage through data-driven pricing insights
• Optimising business results with new business intelligence