5 Key Pricing Challenges in Asias Competitive Business Environment
Asia represents one of the most heterogeneous, complex, competitive and rapidly-evolving regional markets in the world. While this offers companies unprecedented opportunities to deliver their product to vast numbers of consumers who are growing wealthier and more digitally sophisticated, (China’s middle class alone is expected to triple its spending to $6 trillion by 2020) it also brings significant pricing challenges, compared to the more established and stable regional markets. Download the article to know more.
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