Innovation Pricing in the Digital Age: An Asian Perspective

Innovation Pricing in the Digital Age: An Asian Perspective

The Digital Age, also known as the 'Age of Disruption', has already given rise to many phenomenally successful examples of how traditional pricing structures can be reimagined and in some cases completely reengineered. From Amazon to Google, from Uber to AirBnB, digital disruptors have forced businesses across the world, from almost every industry, to sit up, take note and ask themselves: “How should we approach pricing?”. Download the Article to know more about the pricing strategies in digital age.


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