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The Digital Age, also known as the 'Age of Disruption', has already given rise to many phenomenally successful examples of how traditional pricing structures can be reimagined and in some cases completely reengineered. From Amazon to Google, from Uber to AirBnB, digital disruptors have forced businesses across the world, from almost every industry, to sit up, take note and ask themselves: “How should we approach pricing?”. Download the Article to know more about the pricing strategies in digital age.
Asia represents one of the most heterogeneous, complex, competitive and rapidly-evolving regional markets in the world. While this offers companies unprecedented opportunities to deliver their product to vast numbers of consumers who are growing wealthier and more digitally sophisticated, (China’s middle class alone is expected to triple its spending to $6 trillion by 2020) it also brings significant pricing challenges, compared to the more established and stable regional markets. Download the article to know more.
The flood of data now available can help companies with an opportunity to make better pricing decisions. Once big data’s complexity is mastered, the value is substantial. Use analytic tools to better understand how your pricing structure affects the overall business in three key areas: OPPORTUNITIES, COMPETITORS, QUALITATIVE