Agenda Day 1

8:00 AM - 8:45 AM Registration & Coffee & Tea

Marc Alderding, Director of Strategic Pricing, Asia Pacific - Johnson & Johnson Medical

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Marc Alderding

Director of Strategic Pricing, Asia Pacific
Johnson & Johnson Medical

9:00 AM - 9:30 AM Building World Class Pricing Capabilities and a Price Intelligent Organisation

Ravikant Avva, Head of Business Strategy & Pricing - Asia Pacific, Middle East & Africa, Boston Scientific
  • Effective pricing strategies, structures, systems and tactics in highly competitive and regulated markets
  • Product customization, segmentation, and differentiation to drive revenue segmentation and differentiation to drive revenue
  • Understanding market and consumer trends to refine pricing approaches for capturing growth and profit sustainability

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Ravikant Avva

Head of Business Strategy & Pricing - Asia Pacific, Middle East & Africa
Boston Scientific

9:30 AM - 10:00 AM Incorporating Customer Relationship Management (CRM) into Pricing Transformation Programmes

Debjit De, Pricing & Product Director - Asia Pacific & Japan, Dell
  • Why you need to incorporate CRM into your pricing strategy
  • Articulating and demonstrating benefits for sales, marketing, and product teams
  • Harmonizing product-centric pricing with customer-centric pricing

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Debjit De

Pricing & Product Director - Asia Pacific & Japan
Dell

10:00 AM - 10:30 AM Optimising SaaS Pricing Strategy and Ensuring Relevance in the Age of Technology Disruption

Alex Wagner, Senior Manager, Customer Success - Asia Pacific, Price f(X) Mark Dwyer , Commercial Manager - National Pricing, Stramit
  • The journey to achieving SaaS pricing profitability
  • Leveraging technology disruption in pricing strategies and identifying new opportunities to compete
  • Successful approaches to implementing pricing projects and business transformation

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Alex Wagner

Senior Manager, Customer Success - Asia Pacific
Price f(X)
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Mark Dwyer

Commercial Manager - National Pricing
Stramit

10:30 AM - 11:15 AM Morning Refreshment Break

11:15 AM - 11:45 AM Navigating Market Competition - The Philips Competitive Inteligence Programme

Loon Lee, Senior Pricing Manager, Philips
  • How does competitive portfolio analysis work at Philips and how is pricing department taking the lead?
  • Communicating impact of the project and getting buy-in from the various departments
  • Overcoming challenges in the pricing process and measuring success attributes

Loon Lee

Senior Pricing Manager
Philips
  • Integrating demand-based analytics for price optimisation and balance sheet management
  • Reconciling customer-level price sensitivity with sustainable customer outcomes
  • Achieving profitable customer engagement through business intelligence and real-time decisioning

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Andrew Frisbie

Managing Director, Products & Pricing
Novantas Inc.
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Bireshwar Dasgupta

Head, Analytics, Cash & Digital Propositions - Commercial Banking Group
Standard Chartered Bank
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Peter Hipolito

Senior Vice President, Regional Decision Management
Citibank N.A.
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Jan Eckmann

Head of Pricing, Wealth Management Asia Pacific
UBS

12:45 PM - 2:00 PM Networking Lunch

2:00 PM - 2:30 PM Devising the Optimal Mix of Price and Promotion by Category and Channel

Hsiao Wey Tan, Vice President, Revenue Management - Asia, Middle East & North Africa, PepsiCo
  • Creating value through product differentiation and the marketing mix
  • Maximising trade marketing and improving price and promotion strategies for greater ROI
  • What does an effective framework for category and channel management constitute?

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Hsiao Wey Tan

Vice President, Revenue Management - Asia, Middle East & North Africa
PepsiCo

2:30 PM - 3:00 PM Optimising Price and Promotion for Enhanced Profitability in the Age of Fast Changing Market Dynamics

Kunjal Patel, Executive Director, Head of Innovation Practice – Southeast Asia, North Asia & Pacific, Nielsen
  • Unlocking the power of analytics to optimise the price, volume and profit relationship
  • Discover pricing and promotion opportunities in an ever evolving retail environment
  • Reliable financial forecasting based on strategic plans for the portfolio

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Kunjal Patel

Executive Director, Head of Innovation Practice – Southeast Asia, North Asia & Pacific
Nielsen

3:00 PM - 3:45 PM Afternoon Refreshment Break

3:45 PM - 4:15 PM A Journey from Value Creation to Price Realisation

Darrell Phun, Head of Strategic Pricing & Revenue Management, Asia Pacific & Greater China, Zoetis
  • Challenges in revenue management excellence and value monetisation
  • Centre of excellence leadership in driving value pricing, harmonisation and consistent process playbook
  • Connecting global, regional and local entites to deliver price realisation

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Darrell Phun

Head of Strategic Pricing & Revenue Management, Asia Pacific & Greater China
Zoetis
  • Strategic pricing and revenue transformation amidst changing consumer preferences and behaviours
  • Creating seamless online and offline channels to enhance revenues
  • Building a multi-dimensional customer view and translating channel insights into actionable pricing strategies

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Yun Fong Lim

Associate Professor of Operations Management
Singapore Management University
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Manvi Kathuria

Regional E-Commerce Lead, Asia Pacific
Luxasia Group
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Tony Gothard

Senior Director, Revenue, Sales & Marketing – Southeast Asia & Pacific
Wyndham Hotel Group
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Debjit De

Pricing & Product Director - Asia Pacific & Japan
Dell

5:00 PM - 5:00 PM Chairman's Closing Remarks & End of Day One