Agenda Day 2

8:00 AM - 9:00 AM Coffee & Tea


Marc Alderding

Director of Strategic Pricing, Asia Pacific
Johnson & Johnson Medical

9:15 AM - 9:45 AM Implementing Value-Based Pricing for Greater Customer Retention, Perceived Value and Profitability

Steven Fong, Senior Director, Worldwide Business Operations & Global Pricing Group, Xilinx
  • Pricing to win: Market analysis, new strategies and value propositions for multiple stakeholders
  • Aligning customer engagement, retention and loyalty with value-based pricing strategies
  • Benefits of a unifying framework for product development, pricing, marketing and sales

Steven Fong

Senior Director, Worldwide Business Operations & Global Pricing Group
Xilinx

9:45 AM - 10:15 AM Walking the Pricing to Proposition Tight Rope to Maximise Revenues

Bireshwar Dasgupta, Head, Analytics, Cash & Digital Propositions - Commercial Banking Group, Standard Chartered Bank
  • Challenges in managing revenue and returns in commercial banking
  • Shifting the client conversation from generic pricing to bespoke propositions
  • How can we use segmentation and analytics to unlock value and better service clients?

Bireshwar Dasgupta

Head, Analytics, Cash & Digital Propositions - Commercial Banking Group
Standard Chartered Bank

10:15 AM - 10:45 AM Enhancing Sales Effectiveness and Commercial Excellence with Data-Driven Pricing and Margin Management

CK Chung, Managing Director, Acceval Pte Ltd
  • How a transactional pricing model can generate price guidance and support deal negotiation
  • Customer value pricing for commodity products
  • Using customer segmentation to differentiate offerings and value propositions
  • Optimising contribution margins through integration with supply chain

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CK Chung

Managing Director
Acceval Pte Ltd

10:45 AM - 11:15 AM Morning Refreshment Break

11:15 AM - 11:45 AM Upholding Brand Standards and Propelling Corporate Pricing Strategies Towards Commercial Excellence

Mayank Srivastava, Director of Finance & Strategy, Kellogg Company
  • Pricing strategies and brand perception – Insights to enhancing sales revenue, customer loyalty and market share
  • Competitive positioning: Accelerating brand growth and observing the drivers of customer brand insistence
  • Impact of marketing mix and resource allocation on sales and profits

Mayank Srivastava

Director of Finance & Strategy
Kellogg Company
  • Reviewing unique strategies and distinct B2B versus B2C challenges
  • Managing discounts, markdowns and establishing effective price structures
  • Evolving and adapting pricing practices to retain a competitive edge

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Dr. Detlev Remy

Associate Professor, Design & Specialised Businesses
Singapore Institute of Technology
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Chutima Kittibuntoon

Senior Vice President, Customer Risk & Pricing Strategy
Siam Commercial Bank
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Vikas Gupta

Pricing & Intelligence Director – Asia & Pacific
BP
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Richard Mather

Vice President, Global Head of Pricing
RS Components
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Albert Yang

Commercial Policy & Pricing Lead – Asia Pacific
Philips

12:45 PM - 2:00 PM Networking Lunch

INTERACTIVE DISCUSSION GROUPS [2 rotations @ 45mins each]

Roundtable A - Glocalising Marketing & Pricing Strategies

2:00 PM - 3:30 PM Roundtable A - Glocalising Marketing and Pricing Strategies

Manvi Kathuria, Regional E-Commerce Lead, Asia Pacific, Luxasia Group

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Manvi Kathuria

Regional E-Commerce Lead, Asia Pacific
Luxasia Group

Roundtable B - Cross-Selling, Upselling and Bundling

2:00 PM - 3:30 PM Roundtable B - Cross-Selling, Upselling and Bundling

Albert Yang, Commercial Policy & Pricing Lead – Asia Pacific, Philips

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Albert Yang

Commercial Policy & Pricing Lead – Asia Pacific
Philips

Roundtable C - Moving from a Product to Service-Centric Pricing Model

2:00 PM - 3:30 PM Roundtable C - Moving from a Product to Service-Centric Pricing Model

Marc Alderding, Director of Strategic Pricing, Asia Pacific, Johnson & Johnson Medical

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Marc Alderding

Director of Strategic Pricing, Asia Pacific
Johnson & Johnson Medical

Roundtable D - Driving Revenue Growth with Customer Value Maximisation

2:00 PM - 3:30 PM Roundtable D - Driving Revenue Growth with Customer Value Maximisation

Tejveer Bedi, Group Director Revenue Management, Park Hotel Group

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Tejveer Bedi

Group Director Revenue Management
Park Hotel Group

3:30 PM - 4:00 PM Afternoon Refreshment Break

4:00 PM - 4:30 PM The Mondelez Journey Towards Price Optimization and Price Pack Architecture (PPA 4-2-1)

Munish Myer, Head of Pricing Asia Pacific, Mondelez International
  • Understanding whee you are on the PPA journey
  • Positioning pricing as a strategic tool
  • Integrated PPA: Utilizing PPA tools in conjunction with other business toosl to build a compelling story

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Munish Myer

Head of Pricing Asia Pacific
Mondelez International

4:30 PM - 5:00 PM Pay-As-You-Go Pricing Model: Is this the Future of Pricing?

Shiraz Ansari, Head of Global Pricing, Redknee
  • Reviewing the PAYG pricing model
  • How to structure and execute
  • PAYG and the future of pricing

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Shiraz Ansari

Head of Global Pricing
Redknee

5:00 PM - 5:00 PM Chairman's Closing Remarks & End Of Summit