22-25 August 2017
Mandarin Orchard Singapore, by Meritus, Singapore

Media Center

Articles

The Pricing Strategy Handbook: Part 1

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we have compiled five thought provoking case studies from well known B2C companies, to give you a sample of some of the most effective pricing strategies currently in use. 

The Pricing Strategy Handbook: Part 2

In part 2 of this eBook we outline the fundamentals of an effective B2B pricing strategy, identify the unhelpful pricing myths you need to dispel and examine the effectiveness of analytics towards price optimisation.

Unlocking Value With Your Pricing Strategy

In recent years pricing strategies have undergone a renaissance inbusiness with value-based pricing becoming increasingly recognised as aneffective way to raise profits. To help, IQPC conducted a research with pricingprofessionals from well known companies and produced this eBook to give you someinsight about some of the most effective pricing strategies and technologiescurrently in use.

Innovative Pricing Strategies eBook

The proliferation of prices has made pricing more difficult but far more rewarding if a business can successfully adopt an effective pricing strategy.  To know more about the innovative pricing strategies, download this Ebook now

Presentations

Your loyalty, discount & rebate game plan

LafargeHolcim's APAC Head of Pricing & Margin Management Jesper Hansson shared their best practices in managing the loyalty, discount & rebate program in a pricing & revenue management perspective.

Driving Sustainable Revenue and Margin Growth Through Strategic Pricing and Price-Pack Architecture

Want to learn more about the pricing and PPA in action? Download the presentation from Modelez about leveraging strategic pricing and PPA to expand our brands and platforms to new consumers & occasions.

Pricing Strategy Proposal for Commodity Products: Declining Block Pricing and Contract Pricing

Eric R. Robles Pricing, Commercial Operations – Research & Applied Emerging Asia, Middle East & Africa from Merck shared their best practices in pricing strategies at 2nd Annual Asia Pricing & Revenue Management Summit.

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Innovation Pricing in the Digital Age: An Asian Perspective

The Digital Age, also known as the 'Age of Disruption', has already given rise to many phenomenally successful examples of how traditional pricing structures can be reimagined and in some cases completely reengineered. From Amazon to Google, from Uber to AirBnB, digital disruptors have forced businesses across the world, from almost every industry, to sit up, take note and ask themselves: “How should we approach pricing?”. Download the Article to know more about the pricing strategies in digital age.

5 Key Pricing Challenges in Asias Competitive Business Environment

Asia represents one of the most heterogeneous, complex, competitive and rapidly-evolving regional markets in the world. While this offers companies unprecedented opportunities to deliver their product to vast numbers of consumers who are growing wealthier and more digitally sophisticated, (China’s middle class alone is expected to triple its spending to $6 trillion by 2020) it also brings significant pricing challenges, compared to the more established and stable regional markets. Download the article to know more.