14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

Alessio Romeni


Planning Director
Zalora Group


9:45 AM PANEL: Brand Positioning and Price Alignment Strategies to Establish Customer Trust

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence


1:45 PM Pricing across Product Categories: How, When and What to Prioritise?

• Creating value and achieving financial objectives with product differentiation and effective price structures
• Merchandising optimisation through discounts and markdowns management
• Establishing intelligent rules on pricing with a data-driven strategy


Check out the incredible speaker line-up to see who will be joining Alessio.

Download The Latest Agenda