20 - 21 August, 2019
Singapore

Alessio Romeni


Planning Director
Zalora Group

CONFERENCE DAY 2

Friday, March 8th, 2019


9:45 AM PANEL: Brand Positioning and Price Alignment Strategies to Establish Customer Trust

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence

1:45 PM Pricing across Product Categories: How, When and What to Prioritise?

• Creating value and achieving financial objectives with product differentiation and effective price structures
• Merchandising optimisation through discounts and markdowns management
• Establishing intelligent rules on pricing with a data-driven strategy

Check out the incredible speaker line-up to see who will be joining Alessio.

Download The Latest Agenda