14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

Munish Myer

Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International

9:30 AM PANEL: Brand Positioning and Price Alignment Strategies to Establish Customer Trust

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence

9:00 AM WORKSHOP A: Achieving Pricing Innovation with Customer Value Mapping

  • Defining and measuring perceived vs. real customer value
  • Structuring an effective customer value framework
  • Deriving insights to transform pricing and revenue management
  • Innovating approaches for driving cross-functional collaboration and developing new product/market penetration strategies

Check out the incredible speaker line-up to see who will be joining Munish.

Download The Latest Agenda