14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

Munish Myer

Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International
Munish Myer leads Strategic Pricing & Price Pack Architecture, Asia-Pacific, Middle East and Africa (AMEA) for Mondelēz International Inc., one of the world’s largest snacks company with brands such as Cadbury, Cadbury Dairy Milk, Milka chocolates; Oreo, Chips More, TUC, LU biscuits and Stride, Clorets, Dentyne gum. Munish’s professional credentials encompass 20 years in market research and analytics across diverse sectors with stints in pricing analytics, innovation testing and forecasting, retail audit and consumer research, at regional leadership roles. Prior to joining Mondelez, Munish served as Director, The Nielsen Company, a global performance measurement company that provides a comprehensive understanding of what consumers watch and buy. In his 7 year stint with Nielsen, Munish served as Regional Client Business Partner driving Nielsen and Reckitt Benckiser relationship in South Asia and South East Asia, and also as Product Leader, Innovation Practice for South Asia. Munish holds a bachelor’s degree in electrical engineering from MNIT, Jaipur and a master’s degree in business management from IIT, Delhi.

9:30 AM PANEL: Brand Positioning and Price Alignment Strategies to Establish Customer Trust

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence

9:00 AM WORKSHOP A: Achieving Pricing Innovation with Customer Value Mapping

• Understanding, measuring and defining perceived vs. real customer value
• Structuring an effective customer value framework
• Deriving insights to transform pricing and revenue management
• Innovating approaches in relation to cross-functional collaboration and developing new product and market penetration strategies

Check out the incredible speaker line-up to see who will be joining Munish.

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