14 - 15 August, 2018
Novotel Singapore on Stevens, Singapore

Munish Myer


Lead, Strategic Pricing & PPA - Asia Pacific, Middle East & Africa
Mondelez International


9:45 AM PANEL: Brand Positioning and Price Alignment Strategies to Establish Customer Trust

• Assessing the influence of price perceptions on brand loyalty and sales revenue
• Maintaining consistency in brand positioning tools and sales processes
• Accelerating brand growth and making the transition from brand awareness to brand insistence


4:00 PM Enhancing Pricing Effectiveness With Customer Value Mapping

• Defining and measuring perceived customer value
• Structuring an effective customer value based pricing framework
• Managing price positioning through dynamic value management


Check out the incredible speaker line-up to see who will be joining Munish.

Download The Latest Agenda